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Director of Admissions and Enrollment Management

Little Flower Catholic High School

Philadelphia, PA

The Director assumes leadership of the enrollment management efforts of Little Flower Catholic High School for Girls (LFCHS) by creating a strong awareness among various constituencies (prospective parents and students, current parents and students, partner schools, alumnae, community members and friends) that showcases Little Flower as the ideal high school choice for their daughter.

The Director represents the school in a variety of settings on and off campus with limited supervision and must make decisions to convey accurate information about the school’s policies and procedures, financial aid and admission. The individual needs to be creative, innovative and self-directed.

This position reports directly to the President and works as part of the Institutional Advancement Team, the Board of Directors Enrollment Committee, the school Administration and all constituencies directed in furthering the mission and sustainability of LFCHS and its strategic plan and initiatives.

Position Responsibilities Include, but are not limited to:

  • Implementing a comprehensive Enrollment and Admissions marketing plan. Establish short and long-range goals and objectives
  • Meeting with prospective students and families, arranging tours and shadowing programs, 8th and 7th grade visitation day, coordinating open houses, overseeing scholarship test events, partner school visits, and all other initiatives aligned with LFCHS’s enrollment plan
  • Working closely with the President’s staff and administrative staff to develop the enrollment and admissions marketing plan
  • Developing long-range organizational and promotional/marketing plans (print, electronic, social media and other means) for programs and initiatives, which support and promote enrollment
  • Fostering and nurturing new and existing relationships with the community, prospective parents and students through research, in-person visits, appointments, phone calls and emails in an effort to schedule presentations and recruit students from identified sources such as area elementary schools, high school nights and PREP programs
  • Giving presentations in a variety of settings and groups and answer questions confidently about all aspects of the admissions’ process
  • Explaining admission, tuition assistance and scholarship procedures/policies
  • Contributing to social media platforms for admissions related messaging


  • Serve as a member of the school’s scholarship/financial aid team committee
  • Oversee the strategic planning of recruiting and admittance of International students, which includes qualifying and communicating with agencies, supervising staff, and planning recruitment programs to attract qualified students
  • Provide direction to the Admissions office staff including performance reviews and the annual review of their job descriptions
  • Provide oversight and direct the management of the Prospect and Admissions modules of the My Students Progress (MSP) or other system – wide database solutions
  • Collaborate with the Board of Director’s Enrollment Chair on agenda for meetings, report on enrollment priorities, initiatives and goals
  • Work closely with the faculty and staff to communicate the school’s enrollment management program and engage them in the process
  • Collaborate with the Office of Catholic Education (OCE) planning and efforts, as appropriate; provide required reports to the OCE; attend meetings and training opportunities throughout the year
  • Analyze data and develop strategies that will grow and sustain enrollment

Identifying, monitoring and accomplishing Key Performance Indicators (KPI’s), including by not limited to:

  • Targeted follow up and reporting on with at least 3-5 new prospect partner school locations during the height of the recruiting season/week
  • Targeted follow up and reporting on with at least 3-5 current partner school locations during the height of the recruiting season/week
  • Targeted follow up and reporting on with any prospective student sources, as suggested by the Board
  • Targeted marketing for attracting transfers
  • Design of specific scholarship paths for specific high end students, e.g., Our Lady of Port Richmond Partnership, 7th grade practice test high scorers
  • Directing the full integration of the entire LFCHS community with all recruitment activities (e.g., open house planning, marketing, lawn sign placement)
  • Coordinating the Ambassadors’ program to fully welcome all prospects to the Little Flower Experience
  • Developing specialized programming to get students excited about a LFCHS education
  • Initiating and coordinating all marketing efforts – print, social media, church bulletin – as coordinated with Administration, Institutional Advancement and Board initiatives

Required Qualifications:

Bachelor’s degree in marketing, education, communications or another appropriate discipline is required, Master’s degree preferred. Three to five years related experience preferably in the educational, academic or admissions’ environment.

Must be able to work in a team environment, be self-motivated and possess strong organizational and interpersonal skills. A high degree of integrity, confidentiality, strong work ethic and a willingness to quickly and continuously gain knowledge of the mission of Catholic Education.

Candidates interested in the position of Director of Admissions and Enrollment Management at Little Flower High Catholic School should send their cover letter, salary history requirements, resume, and transcripts to:

Mrs. Jeane McNamara, President
Little Flower Catholic High School
Archdiocese of Philadelphia


Interviews will be granted to the most qualified applicants. PA required clearances and Safe Environment Certification and official transcripts will be required before employment can begin. Applicants must provide a letter of recommendation from the pastor of the parish in which the applicant is registered.

In keeping with Church teachings on social justice, the Archdiocese of Philadelphia is committed to a policy of equal employment opportunity. This policy governs all aspects of employment, including but not limited to hiring, job selection, job assignment, compensation, discipline, termination, benefits and access to training.

As a religious organization, the Archdiocese of Philadelphia is also bound by Canon Law and Catholic teachings. For this reason, there may be occasions when an employee’s failure to adhere to the truths of the Catholic faith are a factor in employment-related decisions. In the event an employee fails to adhere to, or takes a position publicly that is contrary to, Catholic doctrine and teachings, or any policy or procedure maintained by the Archdiocese, the employee may be subject to disciplinary action up to and including termination of employment.

Employment practices will not be influenced by an individual’s legally protected status or any other basis as may be required by local, state and/or federal law as those laws apply to the Archdiocese. Any employee with questions or concerns about any type of discrimination in the workplace is encouraged to bring these issues to the attention of Human Resources. Employees can raise concerns and make reports without fear of reprisal. Anyone found to be engaging in any type of unlawful discrimination will be subject to disciplinary action, up to and including termination of employment.

Job Details

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Please send cover letter, salary history requirements, resume, and transcripts to:

Mrs. Jeane McNamara, President
Little Flower Catholic High School
Archdiocese of Philadelphia

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