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Director of Institutional Advancement, Marketing and Enrollment

Marian Catholic High School

Tamaqua, PA

Reporting to the Principal and working closely with the Board of Directors, the Director of Institutional Advancement, Marketing and Enrollment is responsible for the development and implementation of comprehensive advancement, marketing and enrollment program with short- and long-range goals and objectives.

Specific Responsibilities

  • Supervises the Advancement Team comprised of Director of Marketing and Enrollment, Advancement Associate and Director of Alumni Relations (currently a volunteer position).
  • Manages the Advancement Team Budget.
  • Develops and maintains active, positive and productive relationships with members of the community.
  • Maintains a level of knowledge by professional reading, attendance at workshops or conventions and participation in professional organizations.
  • Partner with other staff members to compose and submit grants as needed.
  • Perform any duties as assigned by the Principal.
  • Collaborates with school principal and school staff in the comprehensive planning, implementation and evaluation of school goals, with specific focus on the school’s advancement plan. Collaborates with regional/diocesan planning and development efforts, as appropriate.
  • Provide oversight and direction for the school’s development plan.
    • Establishes short and long-range goals and objectives based on the school’s plans.
    • Directs the Annual Fund, Major and Planned Giving Solicitations.
    • Oversee efforts to cultivate, solicit and steward Major Gift and Planned Gift donors. Personally cultivate, solicit and steward a portfolio of major and/or planned gift donors. Prepare Principal and other leadership staff and/or volunteers for visits with major and/or planned gift donors and prospects.
    • Directs solicitations and markets the Endowment, which provides opportunities for potential donors to invest in the school through major gifts, bequests and deferred giving.
    • Lead the school’s efforts to educate and solicit for monies for the Eastern Pennsylvania Scholarship Program EITC/OSTC and Special Purpose Entity.
    • Supervise all fundraising special events such as Night at the Races and the Golf Outing.
    • Promotes Planned Giving Opportunities throughout the year.
  • Provide oversight and direction for stewardship and acknowledgement efforts.
    • Works closely with appropriate offices/staff to ensure that all contributions are recorded, deposited, and directed appropriately.
    • Ensures that processes exist so that all donor data is managed and maintained in secure and organized fashion.
    • Ensures that processes exist so that all gifts are acknowledged in appropriate and timely fashion.
    • Coordinate a network of volunteers and annual volunteer events.
  • Coordinate the Annual Fund and Capital Campaign announcements, reminders and acknowledgment programs.
  • Coordinates all school communications including press releases, publications, and correspondences for the Principal.
  • Coordinates the production of the Annual Giving Report reconciled with the Business Office.
Public Relations
  • Coordinates the creation and execution of public relations/marketing plans for the school with the Board Marketing Committee.
  • Designs and coordinates the production of The MariaNews (Alumni) newsletter.
Enrollment Management
  • Supervise and lead the Admissions Department with the Principal.
  • Coordinate the creation, maintenance, and execution of a comprehensive enrollment and retention management program and subsequent required report(s).
  • Coordinate the accuracy, thoroughness and timeliness of admission paperwork and record keeping.
  • Serve as an active member of the financial aid committee.
Alumni Relations
  • Work collaboratively with the Alumni Relations Director (volunteer).
  • Provide oversight and direction for an annual Alumni Program, which will include reunions, Alumni communications and cultivation events for potential donors.
  • Supports the activities and coordinates (when necessary) the activities of the Alumni Association.
  • Coordinates the maintenance of the alumni database.
  • Coordinates the organization of alumni events, collection of news and information about alumni for publication and maintenance of accurate records.
  • Coordinates an advancement program targeting alumni and parents of alumni.
Board of Directors Relations
  • Attends and prepares reports are required for the Board meetings.
  • Works with the Advancement, Marketing and Enrollment committees of the Board to develop and execute strategies in each area.


The Director of Institutional Advancement, Marketing and Enrollment must have an understanding of and passion for the goals and mission of Marian Catholic High School and a commitment to Catholic education. The ideal candidate is an experienced fundraising strategist and relationship builder with a history of innovation in advancement to support the future of Marian Catholic High School. The ability to effectively articulate specific fundraising and enrollment goals and motivate and manage a team to achieve those goals will be essential to the success of the incoming Director. The new Director will be a visionary, collaborative leader and outstanding communicator who clarifies goals, builds teams and cultivates trust while at the same time demanding accountability.

  • Ability to represent the mission, goals and values of Marian Catholic High School and the Roman Catholic Diocese of Allentown.
  • Minimum of three (3) years’ experience in planning and administering advancement and fundraising programs (planned giving, annual giving, or capital campaigns, etc.) of which two have been in a supervisory or management capacity and working with volunteers.
  • Must have a successful track record in annual appeals, major gifts, and capital campaigns fundraising.
  • Solid relationship-building skills and ability to work with diverse array of people and personalities under pressures and deadlines.
  • Strong interpersonal skills with the ability to interact in a positive manner with all the constituencies of the School community: Principal, administration, staff, faculty, Board of Directors, alumni, parents, and friends of the School.
  • Ability to represent the Principal at public functions.
  • Ability to serve as a trusted advisor to the Principal and the Board on matters related to advancement.
  • Excellent verbal and written communication skills with the ability to work with all levels of management, non-management, and volunteer personnel.
  • Ability to set priorities along with strong organizational skills.
  • Proficiency in Microsoft Office and CRM databases with a demonstrated knowledge and proficiency with the web and social media; experience with donor databases preferred.
  • High degree of credibility, integrity, and self-confidence is essential.
  • Knowledge of the PA EITC and OSTC programs and the workings of the Diocese of Allentown preferred.
  • Bachelor’s degree required; Master’s degree preferred; professional certification (CFRE) is a plus.
  • Must be willing and able to travel regionally and work nights and weekends when necessary.

The Institution

Marian Catholic High School, originally founded in 1954, the Marian Year, moved to the present campus in Tamaqua, Pennsylvania in 1964. COLTS, the mascot, represents the original towns from which it drew students. C for Coaldale, L for Lansford, T for Tamaqua and S for Summit Hill. The O represents other communities that sent students to Marian.

Students of all faiths come from 44 parishes and 17 school districts that lie in six different counties. The gathering of students and faculty from this wide geographical area and from varied cultural and religious backgrounds helps to generate the unique spirit of the Marian Family.

Since its founding, the mission of Marian Catholic High School was, and continues to be, developing students spiritually, morally, academically, and socially by integrating the teachings of Jesus Christ with a value-centered curriculum.

In a safe, family atmosphere, the faculty and administration challenge students not only to reach their highest potential, but also to adopt a disciplined work ethic necessary to become contributing, self-sufficient citizens who give witness to their Catholic Faith.

For additional information, please visit their website at

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