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Director of Marketing and Strategic Communications

George School

Newtown, Pennsylvania

Reporting to the Director of Enrollment Management and Strategic Initiatives, the Director of Marketing and Strategic Communications is George School’s chief communications officer and a leader in institutional strategy, overseeing a Marketing and Communications staff of three. The Director’s leadership enhances the regional, national and international profile by working with the administrative team and the administrative staff group to identify and communicate effectively with existing and new audiences.

The Director’s work will focus especially on potential parent and student communities, reinforcing and broadening the appeal of George School’s identity; enhancing its competitiveness in a crowded independent school market; and setting the tone and direction for marketing and communications in admissions, development, alumni relations, parent relations, and student engagement.

The Director manages internal and external communications, as well as community, media, and public relations and crisis communications. Under his/her leadership, the Office of Marketing and Strategic Communications develops targeted, accurate messaging disseminated online, through social media, and in print to meet George School’s needs. S/he is responsible for keeping the school’s communications vehicles current and creating and implementing metrics for success. The Director also regularly seeks out and evaluates new ways to reach audiences.

The Director is a member of George School’s administrative staff group (ASG), which establishes the overall direction for the school through policy reviews and changes. S/he can expect to attend administrative team (ATM) meetings frequently for participation in more strategic discussions. The Director will also support the work of the George School Board, including staffing a committee or committees as needed, and is a member of the school’s Emergency Response and Disaster Assistance Teams.

The Director’s role includes support of strategic planning and realizing the directions for George School that grow out of the plan. The Director must think and act strategically; effectively partner with the Head of School; gain support for key initiatives among diverse stakeholders; and effectively manage and improve processes and influence outcomes in support of George School’s objectives.

Within the first three years of the Director’s tenure, he/she can expect to direct the replacement of George School’s website so that it is visually appealing, accurate and current, and that it reinforces and expands George School’s distinctive identity. Above all the website will meet the needs of prospective students and families.

Specific Responsibilities

  • Works closely with the Head of School and school leaders to enhance the school’s appeal to a widening range of prospective families, faculty and staff, and alumni, parents and friends.
  • Leads strategic institutional efforts to plan, execute, and evaluate marketing strategies, communications programs, and media relations to create and reinforce George School’s distinctive identity as a global, Quaker boarding school, supporting the work of admission, development, college counseling and all school offices and divisions.
  • Proactively collaborates with the Head of School, the Director of Enrollment Management and Strategic Initiatives and school leaders to develop and disseminate the school’s and the head’s key messages to various constituencies. Organizes and participates in the drafting of speeches, press communications and website postings, and presentation materials for the school leaders.
  • In conjunction with the editor of the Georgian magazine, ensures its content and graphic identity are consistent with those of George School as a whole and advance the school’s relationship with current families and alumni.
  • Ensures alignment of the school’s messages and image across publications (online and paper), speeches and events. Writes/edits pieces for publication as necessary.
  • In partnership with the Director of Enrollment Management and Strategic Initiatives, employs appropriate market research to inform and evaluate marketing and communication decisions, especially as they pertain to student recruitment.
  • Oversees the website to assure consistent messaging aligned with the school’s objectives. Leads the Marketing and Strategic Communications team in its use of social media to target messages; effectively use social media to help recruit prospective students, enhance the experience of current students, and engage alumni, parents and prospective donors.
  • Develops and implements a media relations strategy. Serves as the chief public relations officer and media relations officer for George School, proactively supplying appropriate information to the media and responding to inquiries.
  • Serves as George School’s resident crisis communications expert and as the school’s liaison to crisis communications firms.
  • Provides strong leadership, direction, and coaching for the Marketing and Strategic Communications staff. Evaluates short- and long-term staffing needs.
  • Effectively uses and manages the department budget; evaluates short- and long-term budget needs.
  • Participates in discussions, such as those of the Aesthetics Committee, to ensure George School’s physical appearance is both reassuring and inspiring as it represents the school’s values and aspirations.
  • Participates on committees and task forces as appropriate.
  • Participates in on-going professional development activities and stays abreast of industry trends and relevant issues in secondary boarding schools and peer institutions.
  • Works according to the tenets of the Society of Friends. Leads and participates in inclusive, collaborative decision making consistent with the school’s understanding of Quaker decision-making processes.
  • Other duties as assigned.

Qualifications

The Director of Marketing and Strategic Communications must have an appreciation and passion for the mission of George School and a commitment to the Quaker values of peace, equality, service, community and consensus decision-making. The Director must have a track record of developing, creating and managing strategic communication and marketing efforts. While the Director need not be a Quaker, familiarity with the tenets and decision-making processes of the Society of Friends are very helpful, and the director must be willing to learn and work according to them.

  • An appreciation and passion for the mission of George School and a commitment the Quaker values of peace, equality, service, community and consensus decision-making.
  • Minimum of seven (7) years of increasingly responsible management experience in marketing and communications.
  • Superior communication skills to express, orally and in writing, George School’s mission, vision, and goals with clarity, passion, and persuasion.
  • Strong management skills, both strategic and operational, and a demonstrated ability to manage, mentor and motivate an effective team.
  • Visionary and strategic planning capabilities to be applied toward the development of an innovative marketing and communications program and the leadership necessary to ensure its successful implementation.
  • Demonstrated project management skills and understanding of digital media tools, integrated media campaigns, social media and website design.
  • Highly proficient in use of technology: Microsoft Office (Word, Excel, Power Point), Adobe InDesign and Photoshop.
  • Attention to detail combined with the ability to prioritize and manage multiple tasks simultaneously in a deadline-driven environment.
  • A high degree of professionalism, sound judgment, awareness, and discretion while maintaining complete confidentiality.
  • Capable of building collaborative relationships and effectively navigating across a highly- engaged school community.
  • Self-confidence, humility, integrity, warmth and a flexible personal style combined with a sense of humor that will earn the respect and attention of the organization and community.
  • Bachelor’s degree required; Master’s degree preferred.

The Institution

Located in southeastern Pennsylvania, near Philadelphia, George School is rooted in centuries-old Quaker values and the belief that the world can be made better for all. At this co-educational boarding and day school for students in grades 9-12, students transcend cultural, religious, and other differences to come together in a joyful, respectful, and inclusive community of learners; here, they become committed to high academic standards, thoughtful global citizenship, personal integrity, unity in diversity, and lifelong service to others.

The school is a living example of a harmonious marriage between tradition and innovation. George School’s 122-year history has yielded strong core values and meaningful practice, but its commitment to forward-thinking and global scholarship, including its 60+-year-old service learning program and its early adoption of the International Baccalaureate program, positions it for continued growth and quality in the coming years.

Mission Statement
With Quaker tradition as its touchstone and academic excellence at its core, George School seeks to develop citizen scholars cheerfully committed to openness in the pursuit of truth, to service and peace, and to the faithful stewardship of the earth. We want our students to treasure learning for its own sake and to use it to benefit a diverse world. Above all, we want them to “let their lives speak.”

Diversity Statement
George School strives to create an engaged, diverse community of people from different cultures, backgrounds, circumstances, and beliefs, bound by our shared commitment to and respect for Quaker values. We honor the uniqueness of each person and appreciate the way our lives are broadened, strengthened, and enlightened by the range of perspectives present in our community.

Fast Facts
• Students: 540, 52% boarding/48% day
• Quaker students: 15%
• International students: 25%
• Students of color: 25%
• States represented: 23
• Countries represented: 48
• Faculty: 85
• Faculty with advanced degrees: 75%
• Student/teacher ratio: 7:1
• Students receiving financial aid: 50%

For additional information, please visit their website, www.georgeschool.org.

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